Hello ! I'm Betty Lam. Toronto-based Social Media Maven. Influencer . Content Creator . Storyteller.
With a flair for the luxurious and a passion for the beautiful, I weave stories and craft content that transport your audience into the worlds of high fashion, breathtaking travel, exquisite beauty, and gourmet delights—all with a touch of sophistication.
17K
Instagram Followers
2.76k
Instagram Interactions in the last 30 Days
+82.1k
Instagram Views in last 30 Days
Audience
[Top Countries - Viewers]
Canada - 82%
US - 7 %
Other - 2.9%
[Top Countries - Followers]
Canada - 42.1%
US - 15.5%
Other (Brazil, Russia, UK) - 11.8%
3032
Instagram Profile Visits (+8.7%) in last 30 Days
(Updated August 2025)
@Itsbettylam | Instagram Stats
Most Recent Update - August 2025
@Itsbettylam | Instagram Stats
Most Recent Update - July 2025
02 - Industries I've Worked with for Content Creation
Apparel and Accessories (Fashion)
Appliances
Applications
Beauty + Personal Care
Beauty Clinics + Med Spas
Business Services
Charities + Non-Profit
Education
Events + Experiences
Fitness + Wellness
Food + Beverage
Home Decor + Improvement
Hospitality + Tourism / Hotelier
Household Products
Jewelry
Real Estate
Restaurants (Media Tastings)
Nightlife
Travel and Experiential
TV Network + Film
Weddings
01- Introduction | Content Creator Life
Storytelling isn't just a passion; it's in my DNA. With a lineage inspired by my great-grandfather’s photo studio and my father’s vintage camera collection, I’ve been capturing life’s magic since I first picked up a digital camera in sixth grade.
This journey blossomed in university, where I honed my eye as the go-to historian and Yearbook Editor, documenting sorority and Greek Life events.
My inherent pull towards aesthetics and branding led me to George Brown College, where I mastered the intricacies of fashion branding and merchandising. Friends often call me the 'magnet' or 'human organizer' – I thrive on discovering hidden city gems, from exclusive dining spots to thrilling adventures, always bringing people together with infectious enthusiasm and a curated touch.
My social media journey, which began organically in 2013, truly ignited after 2018. Since then, I've had the privilege of collaborating with diverse brands across fashion, beauty, and travel, crafting authentic lifestyle content and driving engaging campaigns.
Join me as I weave stories, build connections, and sprinkle a little magic into every frame 🌟!
02 - Social Media Marketing - Experience
As a seasoned social media maven, I’ve orchestrated influencer gatherings for tastings, events, and product launches that leave lasting impressions.
With a robust background in luxury hospitality, I’ve cultivated a unique skill set in fostering brand loyalty that truly resonates.
My expertise lies in:
* Strategic Channel Management: Overseeing and optimizing multiple social media platforms.
* Mesmerizing Content Curation: Crafting and sourcing visuals and copy that captivate and convert.
* Impactful Influencer Collaborations: Forging genuine partnerships that elevate brand visibility.
* Community Cultivation: Sparking conversations and building authentic connections.
Think of your social media platforms buzzing with expertly curated posts, sparking dynamic conversations and building genuine connections.
Engagement and brand awareness aren't just buzzwords to me—they're the heartbeat of everything I do!
Whether you need a creative content creator or a savvy social media coordinator, I’m here to partner with you.
While rooted in the Greater Toronto Area, my creative spirit and wanderlust knows no borders.
Let’s connect and bring your brand’s story to life!
