Hello ! I'm Betty Lam - a Toronto-based Luxury Content Creator and Social Media Maven.
My world revolves around crafting beautiful moments for luxury brands. I’ve always believed that the most exquisite things in life—from high fashion and fine dining to breathtaking travel—have a unique essence.
My passion is uncovering that core vision and bringing it to life through captivating content.
But stunning visuals are only half of the equation. With my background in social media marketing, I pair a creator’s eye with a strategist’s mind to deliver impactful results.
I partner with brands to create content that not only reflects their elevated aesthetic but also deeply connects with the people they want to reach.
I'm here to be your creative partner.
Let's create something unforgettable ✨️.
17K
Instagram Followers
2.76k
Instagram Interactions in the last 30 Days
+100k
Instagram Views in last 30 Days
(Last Updated on September 5, 2025)
Audience
[Top Countries - Viewers]
Canada - 82%
US - 7 %
Other - 2.9%
[Top Countries - Followers]
Canada - 42.1%
US - 15.5%
Other (Brazil, Russia, UK) - 11.8%
3032
Instagram Profile Visits (+8.7%) in last 30 Days
(Updated August 2025)
Updated September 5, 2025
Updated September 5, 2025
@Itsbettylam | Instagram Stats
Most Recent Update - August 2025
02 - Industries I've Worked with for Content Creation
Apparel and Accessories (Fashion)
Appliances
Applications
Beauty + Personal Care
Beauty Clinics + Med Spas
Business Services
Charities + Non-Profit
Education
Events + Experiences
Fitness + Wellness
Food + Beverage
Home Decor + Improvement
Hospitality + Tourism / Hotelier
Household Products
Jewelry
Real Estate
Restaurants (Media Tastings)
Nightlife
Travel and Experiential
TV Network + Film
Weddings
01- Introduction | Content Creator Life
Storytelling isn't just a passion; it's in my DNA. With a lineage inspired by my great-grandfather’s photo studio and my father’s vintage camera collection, I’ve been capturing life’s magic since I first picked up a digital camera in sixth grade.
This journey blossomed in university, where I honed my eye as the go-to historian and Yearbook Editor, documenting events.
My inherent pull towards aesthetics and branding led me to George Brown College, where I mastered the intricacies of fashion branding and merchandising. Friends often call me the 'magnet' or 'human organizer.' I thrive on discovering hidden city gems, from exclusive dining spots to thrilling adventures, and bringing people together with infectious enthusiasm and a curated touch.
My social media journey, which began organically in 2013, truly ignited after 2018. Since then, I've had the privilege of collaborating with diverse brands across fashion, beauty, and travel, crafting authentic lifestyle content and driving engaging campaigns.
I have a deep-rooted passion for weaving stories, building connections, and sprinkling a little magic into every frame.
02 - Social Media Marketing
As social media maven, I’ve orchestrated influencer gatherings for tastings, events, and product launches that leave lasting impressions.
The dual perspective of being a seasoned content creator and social media coordinator is what sets my work apart. I understand the nuance of a perfectly lit shot and the algorithm that will make it seen. I can direct a campaign that feels authentic and artistic, while ensuring that aligns with your core business objectives.
With a robust background in luxury hospitality, I’ve cultivated a unique skill set in fostering brand loyalty that truly resonates.
My expertise lies in translating your brand's essence into a cohesive and compelling online presence through:
Strategic Channel Management: Overseeing and optimizing social platforms to perform.
Sophisticated Content Curation: Sourcing and crafting visuals and copy that captivate and convert.
Impactful Influencer Collaborations: Forging genuine partnerships that elevate brand perception.
Let's Create Your Brand's Next Chapter.
Engagement and brand awareness aren't just buzzwords—they are the heartbeat of everything I do.
While rooted in the Greater Toronto Area, my creative spirit and wanderlust knows no borders.
Whether you're a luxury brand seeking a visionary content partner or a savvy team in need of a strategic coordinator, I'm here to bring your story to life!
