Hello ! I'm Betty Lam. Toronto-based Social Media Maven. Influencer . Content Creator . Storyteller.
With a flair for the luxurious and a passion for the beautiful, I weave stories and craft content that transport your audience into the worlds of high fashion, breathtaking travel, exquisite beauty, and gourmet delights—all with a touch of sophistication.
Hello@betty-lam.com
Find my live stats here
Media Kit Available Upon Request
17K
Followers
+34%
Impressions
63.3k
Views in last 30 Days
Audience
Top Countries
Canada - 74%
U.S. - 12%
01- Introduction | Content Creator Life
Storytelling and digital creativity flow through my veins, inspired by a lineage of photographers—my great-grandfather’s photo studio and my father’s vintage camera collection.
It all started with a tiny digital camera in sixth grade, my magical tool for capturing life's fleeting moments. Fast forward to university, I was the go-to historian and Yearbook Editor, documenting sorority events with flair.
My passion for fashion led me to George Brown College, where I mastered the art of branding and merchandising. Known as the ‘magnet’ and wonderful 'human organizer' among friends, I’m always discovering new dining gems and city adventures, bringing people together with infectious enthusiasm!
My social media journey started in 2013- but it blossomed after 2018 when I started working with diverse brands around the world —fashion, beauty, travel, and more—to create authentic lifestyle content and engaging ads.
Join me as I weave stories, build connections, and sprinkle magic into every frame 🌟!
02 - Social Media Marketing - Experience
As a seasoned social media maven, I’ve orchestrated influencer gatherings for tastings, events, and product launches that leave lasting impressions.
With a background in luxury hospitality, I've honed my skills as a social media coordinator - managing multiple social media channels, crafting mesmerizing content - paired with enticing copy, working with influencers on hotel collaborations, and building brand loyalty that resonates.
Think of your social media platforms buzzing with expertly curated posts, sparking dynamic conversations and building genuine connections.
Engagement and brand awareness aren't just buzzwords to me—they're the heartbeat of everything I do!
Whether you need a creative content creator or a savvy social media coordinator, I’m here to partner with you.
Although I’m rooted in the Greater Toronto Area, my creative spirit and wanderlust knows no borders.
Let’s connect and bring your brand’s story to life!
02 - Industries I've Worked with for Content Creation
Apparel and Accessories (Fashion)
Appliances
Applications
Beauty + Personal Care
Beauty Clinics + Med Spas
Business Services
Charities + Non-Profit
Education
Events + Experiences
Fitness + Wellness
Food + Beverage
Home Decor + Improvement
Hospitality + Tourism / Hotelier
Household Products
Restaurants (Media Tastings)
Nightlife
Travel and Experiential
TV Network + Film
Weddings
Volunteer Abroad Memories -
Life before Content Creation
Guatemala - My first volunteer abroad trip
Guatemala | This is Daniele - one of my students from Ninos Con Bendicion. I still have 2 drawings that he made me in 2013. I keep almost all hand drawn / hand made / hand written things that people give me :). He mispelt my name, but it makes me smile every time look at his drawing!
Rabat, Morocco
Punta Cana
