I use my social media platform to build brand awareness through compelling visual stories. I’m also passionate about community building - through Creator-Led events, as well as championing Asian and women-owned businesses through my platform!
Notable Campaigns
The Penthouse Collection at 38 Widmer | Central Toronto Campaign
Marché Leo's- Holiday Hosting Made Simple
Concord Canada House with Concord Adex
🎥 Justin To | Edited by Me
The Home - Interiors and Lifestyle
World Vision - 1000 Girls | International Women's Day
Acqua Alle Rose
3-Pack Launch - in Costco Canada
Square App
Tasco Appliances
Concord Canada House- Scavenger Hunt
🎥 Ashley Hassard | Edited by Me
The Postmark Hotel | Couples Staycation
BET99 UGC Campaign
BET99 Game Night
A story-driven UGC ad integrating sports betting app into a natural "game night" home setting.
BET99 | Casino Games
BET99 x Ninety9 Entertainment | VIP Concert Experience with Bailey Zimmerman
Games + App Walkthrough | UGC Campaign
I executed all creative direction, script editing, styling, green-screen filming & VO.
More Selected Works
YSL Beauté Loveshine - New Collection - PR Package
Product Shots
Babor - PR Package #4
The Home - interiors and lifestyle
Shale Ridge Nordic Spa Retreat
Shale Ridge Nordic Spa Retreat | Curated Group Experience
I had the absolute joy of pitching and hosting a multi-creator 2-Nights stay retreat at Shale Ridge Estate. By bringing together a curated group of lifestyle creators (@glamfriends.to), we beautifully showcased their modern luxury amenities and thermal wellness circuit in their new Nordic Spa. In addition to delivering my own lifestyle photography and video, this campaign allowed me to do what I love most: conceptualize, manage, and bring an aesthetic destination experience to life from start to finish. Within 2 weeks, Shale Ridge and our Glamfriends Collective Instagram Page - had massive increase of 220,000 views, guest inquiries, profile visits and followers.
Videos can be found here .
More to come!
Shale Ridge Nordic Spa Retreat | Sauna + Cold Plunge
Shale Ridge Nordic Spa Retreat | Thermal Infinity Edge Pool
Shale Ridge Nordic Spa Retreat
Shale Ridge Nordic Spa Retreat
Shale Ridge - Nordic Spa & Stay | This was the 4th Content Creator Retreat I have had the pleasure of organizing!
*More to Come*
Shale Ridge Nordic Spa | Moments in their Thermal Infinity Edge Pool with Ashley and baby Crew 👶🏼
The Penthouse Collection | 38 Widmer | Concord Adex Campaign
The Penthouse Collection | 38 Widmer | Concord Adex Campaign
Fondussimo
Dip & Grill Set | Valentine’s Day 2026
Concord Adex | Concord Canada House
Photo Credit: Justin To (Lifestyle Images)
Luxury Living
Concord Canada House Campaign
The Penthouse Collection | Central Condominiums Campaign
The Postmark Hotel Collaboration | January 2026
Fashion / Outfits
GEOX - Spring / Summer 2025 Collection
SHEIN Fall / Winter Collection
VIVAIA Shoes
Living Luxe Show
Media Event
Envida Jewerly
Beauty, Skincare, Hair - Selected Works
Love's In the Hair
Mini-Luxe Canada Launch
Merit Beauty
Silk'n Titan AllWays
YSL Beauté- Loveshine
Television + Film
Paramount Plus - Fatal Attraction | Reel
Objective: To generate buzz and drive viewership for the 'Fatal Attraction' series premiere among a Canadian audience
Paramount Plus - Fatal Attraction | Story 1
My role included concept development, scriptwriting, location scouting, styling, filming, and post-production.
Paramount - TIFF | Bargain - Korean Thriller
Paramount Plus - Fatal Attraction | Story 2
Travel + Getaways
Zen Lakeside Haven | Airbnb | Bracebridge, ON
Zen Lakeside Haven | Airbnb | Bracebridge, ON - II
Breathless + Secrets Resorts | Cancun, Mexico
Thunderbird Luxury Farmhouse | Airbnb | Kawartha, ON
Beauty Clinic & Med Spa
Skinvive | Allergan Aesthetics
Forma by InMode | Genectables Clinic
Cynosure | Flexsure
WeBeauty | Hydrafacial
Video by Justin To
Skinvive | Post Treatment Journey with Skin Medica
Botox + Injectables Journey | Genectables Cosmetics Clinic
Media Events
Arcadia Earth - Earth Month 🌿
The Unveiling of Atriani Living
Deanston 'Cut from a Different Tartan' Cocktail Competition
Paramount Plus - Twisted Metal
Exclusive Reception + Stephanie Beatriz's Q&A
GEM Studio | Shops at Don Mills Launch
Music has been removed from video here*
Culinary Experiences
Essence of Unionville | Hilton Hotel | Mother's Day Dinner
STK - Vibe Brunch
The Playbook Commons
New Steakhouse meets American-Italian comfort food, all in a lavish Sports Theatre
La Latina Nights at Copacabana
Tamasha
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Yokai Izakaya
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