Photo by : Justin To, for Concord Adex Campaign

Think of me as your brand’s visual storyteller - with a very particular eye for the details. While my signature work is rooted in elevated living, bespoke travel, and luxury hospitality + hotelier, my portfolio is a bit of a chameleon, spanning over 15 diverse industries.

But I’m not just here to make things look pretty...

Beyond the lens, my heart is in community building!

Whether I'm hosting curated creator-led events or championing Asian and women-owned founders, I am fiercely dedicated to elevating the local brands and people I believe in!

Sutton Place Hotel Halifax | Organic + UGC Campaign
A 9-grid portfolio collage of a luxury stay at Shale Ridge Nordic Spa, featuring sunset pool shots, a sauna, an aesthetic cabin interiors
A 9-grid portfolio collage of a luxury stay at The Postmark Hotel, featuring a woman in elegant gowns, aesthetic room details, and roses.

Notable Campaigns

The Penthouse Collection at 38 Widmer | Central Toronto Campaign

Marché Leo's- Holiday Hosting Made Simple

Concord Canada House with Concord Adex

🎥 Justin To | Edited by Me

The Home - Interiors and Lifestyle

World Vision - 1000 Girls | International Women's Day

Acqua Alle Rose

3-Pack Launch - in Costco Canada

Square App

Tasco Appliances

Concord Canada House- Scavenger Hunt

🎥 Ashley Hassard | Edited by Me

The Postmark Hotel | Couples Staycation

Vaseline - Summer Verified Campaign | Part I - Reel

Sutton Place Hotels | Halifax

Girls Getaway Campaign - 1 Reel, UGC Video + Photo Set

Vaseline Campaign - Wave 1 + 2

Wave 2 | POV: 5 Minutes Until the Uber Arrives Video

Wave 2 | Reel

Wave 1 | Beach Essentials

Wave 1 | Wish You Were Here

Shale Ridge Nordic Spa Retreat | Curated Group Experience

I had the absolute joy of pitching and hosting a multi-creator 2-Nights stay retreat at Shale Ridge Estate. By bringing together a curated group of lifestyle creators (@glamfriends.to), we beautifully showcased their modern luxury amenities and thermal wellness circuit in their new Nordic Spa. In addition to delivering my own lifestyle photography and video, this campaign allowed me to do what I love most: conceptualize, manage, and bring an aesthetic destination experience to life from start to finish. Within 2 weeks, Shale Ridge and our Glamfriends Collective Instagram Page - had massive increase of 220,000 views, guest inquiries, profile visits and followers.

Videos can be found here .

Shale Ridge - Nordic Spa & Stay | This was the 4th Content Creator Retreat I have had the pleasure of organizing!

*More to Come*

Shale Ridge Nordic Spa | Moments in their Thermal Infinity Edge Pool with Ashley and baby Crew 👶🏼

Luxury Living

The Penthouse Collection - Central Condominiums Campaign

Carousel Post here

Reel here

The Penthouse Collection  | 38 Widmer | Concord Adex Campaign 

Fondussimo

Dip & Grill Set | Valentine’s Day 2026

Concord Adex | Concord Canada House Campaign

Photo Credit: Justin To (Lifestyle Images)

The Home - interiors and lifestyle

Shale Ridge Nordic Spa Retreat

The Postmark Hotel

More Selected Works

BET99 UGC Campaign

BET99 Game Night

A story-driven UGC ad integrating sports betting app into a natural "game night" home setting.

BET99 | Casino Games

BET99 x Ninety9 Entertainment | VIP Concert Experience with Bailey Zimmerman

Games + App Walkthrough | UGC Campaign

I executed all creative direction, script editing, styling, green-screen filming & VO.

Travel + Getaways

Zen Lakeside Haven | Airbnb | Bracebridge, ON

Zen Lakeside Haven | Airbnb | Bracebridge, ON - II

Breathless + Secrets Resorts | Cancun, Mexico

Thunderbird Luxury Farmhouse | Airbnb | Kawartha, ON

Fashion / Outfits

GEOX - Spring / Summer 2025 Collection

SHEIN Fall / Winter Collection

VIVAIA Shoes

Living Luxe Show

Media Event

Television + Film

Paramount Plus - Fatal Attraction | Reel

Objective: To generate buzz and drive viewership for the 'Fatal Attraction' series premiere among a Canadian audience

Paramount Plus - Fatal Attraction | Story 1

My role included concept development, scriptwriting, location scouting, styling, filming, and post-production.

Paramount - TIFF | Bargain - Korean Thriller

Paramount Plus - Fatal Attraction | Story 2

Beauty Clinic & Med Spa

Skinvive | Allergan Aesthetics

Forma by InMode | Genectables Clinic

Cynosure | Flexsure

Skinvive | Post Treatment Journey with Skin Medica

Botox + Injectables Journey | Genectables Cosmetics Clinic

Media Events

Arcadia Earth - Earth Month 🌿

The Unveiling of Atriani Living

Deanston 'Cut from a Different Tartan' Cocktail Competition

GEM Studio | Shops at Don Mills Launch

Music has been removed from video here*

Culinary Experiences

Essence of Unionville | Hilton Hotel | Mother's Day Dinner

The Playbook Commons

New Steakhouse meets American-Italian comfort food, all in a lavish Sports Theatre

La Latina Nights at Copacabana

Convivium Dining Community

Notable Brands, Partnerships, Media Events

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